About the Project
Our clients own a modern, investment apartment in Paphos which they had bought to rent out as a holiday let. They believed it could do better than it was currently performing. They felt that it might not be presented to its full potential on booking sites and wanted to upgrade their ratings. And, their customer feedback confirmed this.
We agreed. First impressions are crucial. Excellent photographs of well-styled spaces are the most critical marketing tool on booking sites. And, the property had to live up to expectations. The existing online marketing photos did not do justice to the beautiful light and space in this property.
“We’d like it to look modern, but keep the Cypriot feel and use as much of the existing furniture as possible please”
our clients requested.
κανένα πρόβλημα. No problem.
What did we do?
First things first. An appointment was made with the owners to see the property. Having opened the doors and windows, we had a good feel for the apartment. We saw how bright and spacious it could be. The furniture layout was fine, and the whole apartment just needed dressing with the right colours and accessories.
After a trawl through our stock, a report was produced with mood boards to show how we envisioned the property could look. “We’re in. Go for it” they said.
A rug in the living area which dominated the colour scheme was the first item to go. It was too dark and didn’t reflect the image of a modern holiday rental. Don’t be afraid to let things go that won’t work in a new design.
With that out of the way, we could easily see how the rest of the neutral furniture could be lifted and work better together with muted yellow and earthy tones. Contemporary cushions in coordinating hues brought seating up to date. Two modern prints surrounding a sunburst mirror were enough to add interest to the most substantial wall.
The dining space was a lovely sunny spot, and we wanted it to have its own identity. Placing rustic shutters which we had treated and finished on the wall and a centrepiece table display of organic pieces created a peaceful corner.
Antique and solid, older Cypriot furniture looks fantastic when paired with simple modern accessories in the right colours rather than souvenirs or more brown antiques.
In the bedrooms, we added warmth and style with soft textures and colours. One bedroom had no dressing table area, so we used a natural fibre round mirror and a repurposed shelf from the living room to create one. Well-loved artworks of Cypriot harbour scenes were also recycled and grouped together to add impact above the bed in the second bedroom.
Finding the balance between sparse and the right amount of accessories is always vital. Too little looks empty. Too much looks cluttered.
The clients said: We love it. “it just feels like a different place”
Παρακαλώ. Parakalo. You are welcome.
Before. And, After!
|Designers||Ruth Bainbridge & Marion Lacey||Styling||For Rental|
|Photography||Ruth Bainbridge||Decorator||Ruth and Marion|